The problem

When a company opens a new care home, recruitment can be overwhelming and difficult to manage. There is no shortage of recruitment companies ready to charge tens of thousands of pounds to fill the home. Our client wanted to explore alternatives to this and so asked us to help.

Client Berkley Care Group | Badminton PlaceCareResidential, Dementia, Respite CareURL

The solution

- The home was situated in a prominent position on a major A-Road in Bristol with a huge perimeter fence. To clad this in traditional hoardings would have also cost tens of thousands of pounds. The city has a rich artistic culture and so we sought out some local artists to help. Using the branding we had already created, we worked with them to create a kind of ‘installation art’ piece which covered the entire site in bold brand colours, with original locally-related artwork, for a fraction of the cost of hoarding.

- We then created a bespoke social media campaign for each of the job categories within the home, largely conducted through Facebook and for senior positions, LinkedIn.

- The hoardings were interspersed with full height panels showing how to contact the home to apply for positions.

Recruit for Care Homes

The result

- Because the home recruited the manager and the deputy manager many months in advance of the home opening, they were able to allocate resources to fielding the enquiries that came off the back of the campaign.

- 2,000 enquiries in the first month, with the senior HOD roles filled and the first wave of staff recruited.

- Savings of thousands of pounds

“Couldn’t recommend Shuttlefish highly enough for any Care Home groups wanting cutting edge marketing, web, digital media, and creative presence both online and offline with a clear focus on driving awareness and delivering on that all important ROI. They really understand the nuances of a Care sector that has several routes to market and how to maximise return and ultimately drive occupancy.” Andrew Winstanley Chief Executive Berkley Care Group

Andrew Winstanley – CEO Berkley Care Group