Branding for Care Homes made simple
When it comes to branding a care home, we know what the market looks like. We don’t need to spend time wading through your competition, we get it already. Having spent over a decade working in this rich sector, the expertise we have accrued means we can save you time and money.
- Sector-specific Expertise
- Full branding guidelines
- Digital & Print Media
- Templates for collateral
- Tone of voice
- Your values and mission
Why do you need to brand your care home?
Quite simply for recognition. Most home owners know that the highest quality leads are by recommendation from other, previously satisfied clients and their families. Your brand reinforces this and helps people to identify with your business. For new clients, having a strong personality through your branding helps to attract residents and staff in a crowded market.
Different companies need different solutions, from individual homes, brand new homes, groups, expanding groups and start-ups – all have slightly different requirements and varying budgets. We are here to advise on what works, what is essential and align your brand with your business goals.
What is included in a typical branding project?
Your branding project is unique to you and in most cases there will be some tailoring to the client. However, these are the most common requests and your project will likely contain some or all of the following:
They are:
- Logo
- Colour & Typefaces
- Branding Guidelines
- Ad template (print)
- Ad template (digital)
- Website homepage example
Once we have answered yes to all of the above, we’re ready to put it live and make it work. We offer four customisable website options straight out of the box…
Branding Packages for Care Homes
For small care groups
For Medium Sized Care Groups
For larger care groups
Pro Package +
If you have something more bespoke, or need more work in regards to a branding workshop and really understanding why your care home group is different from all the rest. Get in touch.
Branding for Care Homes case studies
A free, 60-minute marketing consultation.
Access our 15+ years care home marketing experience. Ask us any question. Tangible insights which will give you the tools to immediately improve your marketing.