Happy New Year to you all from Marketing for Care Homes! Our team members are all back in the office with recharged batteries after a refreshing Christmas break, and we can’t wait to get started on some shiny new campaigns to kick off the new year in style. So, how can we help you? Well, let’s start with…
Your 2020 care home marketing plan
The saying goes ‘if you fail to prepare, prepare to fail’ and that’s completely true when it comes to your annual marketing plan. If you haven’t yet made a marketing plan for 2020 then that means you won’t have started making the most of your marketing yet! Clear your diary and get cracking as there’s no time like the present.
If you let much more of January slip away, you’ll inevitably end up with fewer enquiries than desired, along with no marketing analysis and therefore no way of telling which channels you need to target to reach your desired demographic.
If you’re unsure how to create your 2020 marketing plan, get in touch with Marketing for Care Homes and we’ll set you on the right track. We can even plan your entire year using our industry expertise, so you won’t miss any opportunities and can generate as many enquiries as possible for your care home.
Implementing your care home marketing plan
At Marketing for Care Homes, we’ve been creating effective campaigns for care homes since 2011. With our industry insight, you’re in safe hands and you can trust us to deliver exactly what your care home needs to help reach your targets. Whether you need to fill beds, you need to attract and recruit new team members or anything else, we’re here to help and our knowledge of the care industry when it comes to marketing is unrivalled.
Once you have a solid marketing plan, we can put this into action for you. We can also manage and adjust this plan throughout the year in accordance with your marketing analysis – which we can also take care of at Marketing for Care Homes – making it as specific as possible, reaching your target audience by utilising the appropriate channels that we know work best when it comes to care.
How successful marketing can boost your care home business
With a solid marketing plan in place for 2020, the sky is the limit if it’s carried out well. With the ability to measure the effectiveness of your marketing campaigns and steer them in a particular direction based on accurate analysis throughout the year, you’ll be able to reach your target audience with maximum efficiency and maximum return. At Marketing for Care Homes, we’re here to help every step of the way.
At Marketing for Care Homes, we offer a wide range of services that can help your marketing make a real difference to your care home’s success in 2020 – our team can take care of creative design, branding and rebranding, web design, marketing support, insights and analytics, brochures, photography and videography, internal and external signage, copywriting and digital marketing. By working with us and utilising our expert services, your care home’s marketing will achieve your desired results.
Speak to us today to make sure 2020 is your care home’s best year yet.
Make the most of Christmas with Marketing for Care Homes
Christmas is getting closer and it’s an ideal opportunity to tell the world how good your care home really is – or at least your target audience. When it comes to Christmas care home marketing, we know what we’re doing at Marketing for Care Homes, and we’re here to help you get the results you want.
There are all sorts of things we can do for you this Christmas, and we know that as we’ve been creating effective Christmas marketing for clients since 2011. Find out what we offer below and if you’d like something we haven’t mentioned, get in touch and we’ll provide a bespoke quote for you. The possibilities are endless!
Branded Christmas cards
If you’re already sending out Christmas cards to everyone affiliated with your care home, don’t miss your marketing opportunity! Whether you’d like your Christmas cards to be traditional with subtle branding or you’d like to go the whole hog and tastefully plaster your home all over your card, our design team can create something unique for you, and your logo will feature on mantlepieces for miles around.
When you’re pulling out all the stops to give your residents (and potentially their guests) a traditional Christmas dinner with all the trimmings, a simple piece of paper really doesn’t do it justice. Your menu should reflect the quality of the food you’re serving; that’s why we create high-quality menus with a design bespoke to you. If you’d like any specific finishes such as embossing or foil printing, we can take care of that too to give your festive menus an extra-special touch.
Christmas care campaigns
With years of experience in marketing for the care industry, we know the ideal approach to take in wintertime to generate those vital enquiries you need for your care home. We can create an effective, all-encompassing digital campaign, organic and PPC, complete with all the trimmings – and we’ll also design any required print collateral to reach your target audience from another angle and showcase how great the level of care you provide is.
Christmas event marketing
If you’re holding any events in your home over Christmas and New Year, such as a Christmas market, Christmas carol sessions, family-friendly festivities or special Christmas dinners for members of the community living on their own, does your local community know about it? We can make sure your events are well advertised and therefore well attended, which inevitably leads to enquiries.
December is ticking away but it’s not too late to change the trajectory of your care enquiry levels this Christmas. Give yourself the best Christmas gift this year and get in touch with the experts at Marketing for Care Homes today to make your care home’s prospects look a lot brighter in time for 2020.
If your care home or care group is struggling to get enough online traffic as a result of poor searchability, the team at Marketing for Care Homes has the expertise and know-how to turn it around.
Our latest case study, ‘How focusing on digital marketing improves online performance’, looks at how we massively increased our client’s online searchability for various specific terms. And we can do it for your care home too.
We took the brief from our client – an all-inclusive nursing home in Kent with a ‘Good’ CQC rating – and found a solution. We implemented this solution and measured the results, which the client is incredibly happy with – and as a direct result of this increased traffic, the nursing home in Margate has received additional enquiries for its nursing care and employment vacancies.
By targeting specific search terms and geographic areas, we not only achieved but exceeded the results our client wanted to see. Find out more about what digital marketing we carried out and how it made our client’s website improve drastically for keyword ranking.
Find out how we did it
If you’re looking to improve your search rankings and see quick results, Marketing for Care Homes is here to help. Get in touch today and get the website traffic your care home needs, whether it’s for enquiries or recruitment.
The majority of our clients have built or are planning to build a new care facility, many are planning multiple sites as we speak. If you haven’t done it before, the prospect of telling the world all about what you’re doing can be a daunting one.
We’re all now used to seeing the brightly coloured construction hoardings adorned with new brands and photographs – usually stock, let’s face it – smiling their messages back at us, next to a website address and a ‘prices-from’ sticker. This is all well and good, and builders need to sell the properties as quickly as possible, preferably before they’re finished. When building a care home, it’s not quite as simple as that, is it?
We know that people are much less likely to make a commitment before seeing the finished article, and show suites, while helpful, rarely persuade a larger number of potential clients to sign on the dotted line either. People’s need for care is often at much shorter notice too. With all these things combined, then, it got us to thinking what is the point of the hoarding on a care home building site and how can we use the space better?
In some cases, where a building is near a main thoroughfare like this one, with lots of footfall or traffic, it’s important to get people’s attention and not just blend into the background. In the case of traffic, the faster it is, the shorter the message should be. If it’s on a busy street with lots of pedestrians it makes sense to engage people on a more detailed level, either with smaller blocks of text separate from the main message, or leaflets in a weatherproof box, or something interactive – even as simple as a viewing pane to the larger site. Anything to engage with passers by so that they know what is happening at your site. We all know the importance of word of mouth when it comes to marketing a care home, and this is where it starts.
It was with great excitement, then, that we visited a client’s site in Bristol recently and were able to look at different options, seeing as the site has a pedestrian front, a roadside front and a front which backs onto other businesses and car parks – three sets of people with a different amount of time to look at your message.
To tie in with our client’s plan to bring the art world into the new care home, we set to work on ideas, enlisting the help of local artist and screen printer Josh Hughes-Games at 16 Tonne Press in Bristol’s Old Market. Together with local mural painter, Zoe Power they created a design for the hoarding to surround the entire site, using different levels of detail for the different facing sections.
The piece began this week here and we’ll continue to update you as it progresses. It draws on Bristol’s strong visual history, grabs people’s attention and makes the link between the rich local art scene and the proposed use of art as therapy within the new home.
To follow this project and find out more, bookmark us, or follow us on Linked In for all news and tips from Marketing For Care Homes. If you have a project like this that you’d like help with, get in touch with us here.
This is one of those questions we get asked early on in a client relationship here at Marketing for Care Homes and often is the purpose of an initial phone call or email. It’s a question asked by every care home manager at some point and sometimes it has come off the back of a difficult situation that began on an existing Facebook page. What decision-makers can often mean in asking the question is: “I don’t use Facebook personally, do I need to be using it for my care home?”
So, what are the benefits of using Facebook for your care home and why does it matter?
The proof of the pudding…is in the eating.
We don’t yet have a better way of introducing a care home to potential residents than a visit in-person. However, Facebook can act as an affirmation for people who are already interested in viewing. Increasingly, as the first tech-literate generation ages (the late Baby Boomers), social media will become even more of a potential advertising space to directly target your clients, but for now, Facebook in particular acts as proof that your home ‘does what it says on the tin’ e.g. if your home has a fine dining room, show people enjoying it; if you market your trips out to the sea in the minibus, show your audience!
While there are plenty of online tools for recruiting staff, when it comes to the non-nursing side of your team, Facebook is a cost-effective alternative to the big portals, enabling you to target certain demographics in geographical areas. At Marketing for Care Homes, we've found that it allows you to keep an overview of how the job adverts are progressing and you can edit at short notice should you wish. Boosting these posts (paying for them) only increases the spread of each post.
It creates a meaningful dialogue with your local community
This comes up time and time again in our analytics of client social media. Posts that attract the most engagement are those to which people can relate and share with friends. For example, one client looked after a resident who used to wave every morning to all the schoolchildren passing the window of the home. One morning they shared a post telling the public the chap’s name and the response was immense, outstripping 90% of other posts for likes and comments.
Facebook has many positives if you are running a care home and the team here at Marketing for Care Homes can take you through how to build and maintain a following that will work for you year after year – contact our team today to find out more about how you can use social media to promote your care home, or to book one of our social media workshops for your staff.
That’s the title of our latest campaign at Marketing for Care Homes in Stratford-upon-Avon. Yes, we’re a marketing agency and we make our money by creating eye-catching designs and creative advertising for our clients. But it's important to shout about our services to the world, as our marketing matters too.
When it comes to marketing and advertising in the care industry, we know what we’re talking about, as we’ve been working with clients in care since day one. Care clients face challenges that clients in other industries don’t face, so by knowing these nuances, we’re best placed to help the care homes that approach us for help.
Our ‘Who cares?’ campaign has only just gone live, but we wanted you to be some of the first to see it. We’re hoping for a good outcome and will let you know how successful our marketing material for this is once we can measure the results, but in the meantime, why not tell us what you think?
And if you’d like to find out how we can help you and your care home, please pick up the phone or ping us an email as we’d love to boost your enquiries, find new staff and give your home a brand-new look.
We recently added a case study to the Marketing for Care Homes website all about the importance of authentic imagery in digital marketing, as when it comes to care, genuine, honest photography is one of the main ingredients if you're whipping up a recipe for success. Of course, there is a time and a place to use stock imagery, and we cover this in the case study too. Check it out here.
If you're in need of fresh photography or if you're not sure what steps you need to take to get your business noticed, please do get in touch as we'd be more than happy to offer advice and help you get to where you want to be - and we can also provide you with a bespoke quotation.
Enquire about our first-class photography today.
Here at Marketing for Care Homes, our first ever project was for a client in the care industry and we’re proud to still be working with them to this day – along the way, we’ve been lucky enough to work with many other care clients as well as businesses in other fields. One big rebranding project we worked on last year for a family-run care home in Surrey is going full steam ahead again this year following a big change in the business.
Huntington House originally opened back in 1978 and it was a breath of fresh air to the care industry in the UK at the time. The person-centred business – now known as the Huntington & Langham Estate – is still pushing forward and carefully considering ground-breaking methodology to this day, perfectly pairing traditional values with modern medicine, care of the highest quality and a focus on the wellbeing of the people living there.
You can read all about what we did for the Huntington & Langham Estate for their 40th anniversary in 2018 right here in our case study, but we also wanted to update you on what’s been going on lately at this award-winning residential, nursing and dementia home in Surrey. What the team at the Huntington & Langham Estate are doing in Surrey may help to revolutionise the way we approach providing care for all those who require it in the UK going forward.
If you work in the care industry, you will probably have heard of the Butterfly Household Model of Care, which is a pioneering approach to dementia care. The Huntington & Langham Estate opened their dedicated, specialist dementia home in Hindhead – Langham Court – with the Butterfly Model in mind back in 2013. And the results speak for themselves.
Langham Court is rated as an ‘Outstanding’ home offering dementia care in Surrey by the Care Quality Commission. The home has also won all sorts of other fantastic awards for dementia care, which you can read about on their website – these include winning Best Manager and being a finalist for Best Activities at the National Dementia Care Awards 2018.
More recently, Dementia Care Matters has evolved to encapsulate more than just dementia care, and a new model called All Care Matters has been launched. The Huntington & Langham Estate is the first home in the country to adopt this ground-breaking approach to care and it has already had a noticeably positive impact on the way the home operates, and on the people living and working there. Set routines? Gone. Uniforms? Gone. This home really does feel like a home, not a hospital or a hotel, and it’s clear from the moment you walk through the front door that the people living there feel that way too.
There’s not a shadow of a doubt that the Huntington & Langham Estate is one of the best care homes in Surrey, offering expert residential, nursing and dementia care, set in 30 acres of stunning woodland.
For first-rate residential, respite, nursing, dementia and day care in Hindhead, Surrey, look no further than the award-winning, pioneering Huntington & Langham Estate. One look at their reviews on the leading review website in the UK for care homes will tell you everything you need to know: carehome.co.uk. For top residential, nursing, respite, dementia and day care in Surrey, look no further than the Huntington & Langham Estate in Hindhead.
If you like what we created for the Huntington & Langham Estate, why don’t you get in touch with the team at Marketing for Care Homes and find out what we can do for you?
On Tuesday 26th and Wednesday 27th March, the NEC in Birmingham will play host to the Dementia, Care & Nursing Home Expo 2019 – will you be there?
If you’re thinking of exhibiting then as the UK’s most dynamic social care event, it’s a brilliant opportunity to get your products and services in front of an audience of senior decision-makers in both the care and nursing home and domiciliary care industry. There will be 5,500 decision-makers in the care industry in attendance, all looking out for the innovations offering the ability to improve the level of care they provide and increase efficiency in their businesses.
If you’re interested in attending, it’s well worth a visit in our experience. With 300 cutting-edge exhibitors and 100 expert-led seminars at this event dedicated to inspiring business growth and a sustainable social care model, as well as the most innovative awards in the industry, there are all sorts to see and do. And better yet, it’s completely free to go along. To get tickets, simply visit carehomeexpo.co.uk and click on the ‘FREE TICKETS’ button.
If you’re looking to expand, evolve and innovate your social care business, it might be a good idea to pop along for a day, see the stands and absorb the latest information on all things care-related. In addition to the exhibitors, seminars and awards, there’s also a Virtual Dementia Tour, which is the only scientifically-proven method of giving a person an experience of what dementia might be like. Now that’s pretty cool – what better way to understand it than to experience dementia for yourself?
With the number of people aged 85+ expected to double in the next 25-30 years, it’s essential that we keep on pushing this industry forward, learning more about dementia and all kinds of care in order to provide the best possible life for our ageing population.
It’s also vital for the sustainability of the sector that care providers embrace change, keep on progressing and consistently providing the highest level of care possible, all while remaining compliant. With the use of technology in care constantly evolving, it’s events like these that key members of the industry look to in order to stay at the forefront of innovation – and with all that this expo has to offer, it’s the ideal place for care providers to find the resources to do exactly that, showcasing the latest products and trends that are reinventing the care sector in 2019 and beyond.
Run by the award-winning PRYSM Group, the 2019 Dementia, Care and Nursing Home Expo is sure to be a great event, and if you’re interested in exhibiting or attending, there’s still time to get in on the action: visit carehomeexpo.co.uk to find out more. With many of our clients in the care industry, we hope to make it to the NEC later this month – maybe we’ll see you there!
If you can’t make it to the expo, you can always get in touch with us at Marketing for Care Homes to find out all about care home marketing. Working with all types of care home clients all over the country, we have a wealth of experience to offer and would be more than happy to help you devise a marketing plan for the coming financial year. Drop us a line today to find out more.