2018 marks 40 years since our client in Hindhead first opened their doors to offer expert, compassionate care, and we were tasked with creating a new identity to relaunch a business that has expanded and evolved over the years, but still holds family values at the heart of it all.
Having carried out minimal marketing for over two decades, they lacked a clear brand, had created multiple logos, had sent out mixed messaging, and had little coordination as far as marketing was concerned. With a fantastic reputation, word of mouth had been sufficient for many years, but with increasing competition cropping up nearby, the family decided it was time to invest in the image of their business and create an image to reflect how good they are at what they do.
We used those basic colourful shapes to create patterns in a stricter geometric way but have managed to retain a modern look and feel, making them an integral part of the new visual identity of the Huntington & Langham Estate. Those colourful shapes accompany the typographical logo and play a main role in the brand’s new identity, helping the Estate to raise its profile.
By rebranding, we’ve removed that ambiguity surrounding the two homes – our client’s audience now understands their offering and can clearly see how it provides the perfect solution for many people in need of care, thanks to its all-encompassing offering of residential, nursing, dementia and respite care between the two homes on the Estate. With a brand-new website and brochure, along with other marketing collateral to connect with clients, both digital and print, we have transformed the Huntington & Langham Estate’s image.
Inspiration for the colour palette came from our client’s 30-acre Estate – we chose calm and natural earth tones, along with the colours of the trees and the leaves, to encapsulate the countryside within the Huntington & Langham Estate’s branding. With a muted, vintage feel, our colour palette really does reflect the beautiful environment, and the shapes of the wider brand will ensure they tastefully stand out in their setting.
If your brand is in need of a new lease of life, speak to Shuttlefish, as we love the challenging of creating something unique to you – whether you have a vague idea of what you’d like or you don’t have a clue, we’re here to help.