Care Home Lockdown.

Lockdown Diary #2 - Let's Keep Talking

It’s amazing what’s changed in the world since writing our ‘what to do in 2020’ post in January. Even that title now feels empty, as if we just didn’t do enough planning or we should have predicted it in some way. The reality of it is that it has taken everyone by surprise, regardless of whether it should have or not – that’s one for the political commentators.

What I’ve been most interested to observe is the way people communicate is evolving before our eyes. Whether it’s seeing an older relative you never thought would even pick up a device, to the first ever video call with someone you know really well, you know – like, even your dearly beloved? (we just never did video calls!) ..But even with people who I’d considered my closest friends - suddenly we’re all interacting in a new remote space, with different stimuli, in a place we’ve never been before.

It’s impossible for even the most cynical heart to look at the outpourings of honesty, help, love and hope as much as it is hard to not irrationally judge everyone you see in a car, upon realising you are also in your car and you should probably stop being so judgmental. The point is you just don’t know what other people are going through. Be kind, trust in them to be doing the right thing, like you are.

We seem to be starting to look behind the inane social media posts and ask a bit more about what's actually happening, making new conversations and, as a society, I believe we’re starting to peer over the parapets of our social media echo chambers and see that our commonality and inherent goodness binds us more than suspicion and cynicism divides us. Everyone isn’t one or the other, to be bought, sold or ripped off, we want everyone to be OK - Safe and at home, and we want that for ourselves and our closest people too.

What the landscape will look like later this year is still very much unknown but you can sense the cabin fever starting to set in in some quarters – and unsurprisingly. We’ve been blessed with the most beguiling, forgiving Spring in years – my thoughts have occasionally turned to ‘what ifs’ - thinking about what it would have been like in the most depressing winter in years in 2019/20. What if it comes back? What if things never return to normal?

It’s important, therefore, that we find consensus about the new normal, that it isn’t something to be imposed, it’s to be created. Better to look at 'Lockdown' as a remote collaboration to stop the spread to the most vulnerable in the group, rather than an order to stop you being infected.  It's teamwork, it's looking out for your fellow citizens.

Through the increase in unity of common understanding and group work-not-groupthink with our neighbours and colleagues, allied to our new experiences of communication tools, there’s an exciting platform from which to make everyone’s lives better.  We need to keep checking in with each other and asking ‘how can I help?’

Hopefully, soon some freedoms will have been restored.  In the meantime, I've shared some photos of the studio and the tuk as Spring happens all around.

Stay safe, everyone.

TT

Tom Threadgill is co-director and founder of Shuttlefish & MFCH.co.uk 


Does your branding say anything about your care home?

Here at Marketing for Care Homes, our first ever project was for a client in the care industry and we’re proud to still be working with them to this day – along the way, we’ve been lucky enough to work with many other care clients as well as businesses in other fields. One big rebranding project we worked on last year for a family-run care home in Surrey is going full steam ahead again this year following a big change in the business.

Huntington House originally opened back in 1978 and it was a breath of fresh air to the care industry in the UK at the time. The person-centred business – now known as the Huntington & Langham Estate – is still pushing forward and carefully considering ground-breaking methodology to this day, perfectly pairing traditional values with modern medicine, care of the highest quality and a focus on the wellbeing of the people living there.

You can read all about what we did for the Huntington & Langham Estate for their 40th anniversary in 2018 right here in our case study, but we also wanted to update you on what’s been going on lately at this award-winning residential, nursing and dementia home in Surrey. What the team at the Huntington & Langham Estate are doing in Surrey may help to revolutionise the way we approach providing care for all those who require it in the UK going forward.

If you work in the care industry, you will probably have heard of the Butterfly Household Model of Care, which is a pioneering approach to dementia care. The Huntington & Langham Estate opened their dedicated, specialist dementia home in Hindhead – Langham Court – with the Butterfly Model in mind back in 2013. And the results speak for themselves.

Langham Court is rated as an ‘Outstanding’ home offering dementia care in Surrey by the Care Quality Commission. The home has also won all sorts of other fantastic awards for dementia care, which you can read about on their website – these include winning Best Manager and being a finalist for Best Activities at the National Dementia Care Awards 2018.

More recently, Dementia Care Matters has evolved to encapsulate more than just dementia care, and a new model called All Care Matters has been launched. The Huntington & Langham Estate is the first home in the country to adopt this ground-breaking approach to care and it has already had a noticeably positive impact on the way the home operates, and on the people living and working there. Set routines? Gone. Uniforms? Gone. This home really does feel like a home, not a hospital or a hotel, and it’s clear from the moment you walk through the front door that the people living there feel that way too.

There’s not a shadow of a doubt that the Huntington & Langham Estate is one of the best care homes in Surrey, offering expert residential, nursing and dementia care, set in 30 acres of stunning woodland.

For first-rate residential, respite, nursing, dementia and day care in Hindhead, Surrey, look no further than the award-winning, pioneering Huntington & Langham Estate. One look at their reviews on the leading review website in the UK for care homes will tell you everything you need to know: carehome.co.uk. For top residential, nursing, respite, dementia and day care in Surrey, look no further than the Huntington & Langham Estate in Hindhead.

If you like what we created for the Huntington & Langham Estate, why don’t you get in touch with the team at Marketing for Care Homes and find out what we can do for you?