Why a bespoke website design will make all the difference to your enquiries

Your website is your care home’s online identity and by far your most important means of marketing. Does your website show off your care home and really sell your care to prospective residents?

Here at Marketing for Care Homes, we believe that having a bespoke, optimised website is vital to your care business’ success. And we are industry specialists offering expert care home web design.

Not only that but we can make your home’s online visibility much more prominent – more online traffic means more enquiries, and more enquiries means more beds filled.

There are various means of reaching your care home’s target audience when it comes to marketing, but your website is where most other marketing points to, so it needs to perform and do its job effectively. This means that when a prospective resident reaches your website, it needs to grab their attention and persuade them that your care home is the very best one for them.

With our industry knowledge, your care home website will have a design that’s bespoke to you, the ideal balance of text and imagery, original copy, data capture and calls to action, a combination of which has never failed to generate enquiries for our clients.

At Marketing for Care Homes, we’re the experts when it comes to creating nursing home websites and care home websites, and we’d relish the opportunity to create a brand-new bespoke website for you. If you’re looking for website designers for care homes, you’ve come to exactly the right place.

All our bespoke care home website designs are responsive

The importance of a bespoke care home website for generating enquiries

Old websites tend to be clunky, uninformative and unappealing, making users unlikely to get in touch. A bespoke care home website from Marketing for Care Homes shows the very best side of your care home. It makes information easy to read and digest, puts everything a prospective resident may need at their fingertips and enables users to get in touch in a few quick clicks.

Does your business really need a new care home website?

If you want one of the best care home websites around to help you stand out from your competitors in a highly saturated industry, the answer’s yes. Here at Marketing for Care Homes, we’ll create a responsive website design that’s bespoke to your brand, that will improve your online searchability and rankings, and help to generate enquiries so you can fill beds faster.

Get the lowdown: the 2019 Dementia, Care and Nursing Home Expo

On Tuesday 26th and Wednesday 27th March, the NEC in Birmingham will play host to the Dementia, Care & Nursing Home Expo 2019 – will you be there?

If you’re thinking of exhibiting then as the UK’s most dynamic social care event, it’s a brilliant opportunity to get your products and services in front of an audience of senior decision-makers in both the care and nursing home and domiciliary care industry. There will be 5,500 decision-makers in the care industry in attendance, all looking out for the innovations offering the ability to improve the level of care they provide and increase efficiency in their businesses.

If you’re interested in attending, it’s well worth a visit in our experience. With 300 cutting-edge exhibitors and 100 expert-led seminars at this event dedicated to inspiring business growth and a sustainable social care model, as well as the most innovative awards in the industry, there are all sorts to see and do. And better yet, it’s completely free to go along. To get tickets, simply visit carehomeexpo.co.uk and click on the ‘FREE TICKETS’ button.

If you’re looking to expand, evolve and innovate your social care business, it might be a good idea to pop along for a day, see the stands and absorb the latest information on all things care-related. In addition to the exhibitors, seminars and awards, there’s also a Virtual Dementia Tour, which is the only scientifically-proven method of giving a person an experience of what dementia might be like. Now that’s pretty cool – what better way to understand it than to experience dementia for yourself?

With the number of people aged 85+ expected to double in the next 25-30 years, it’s essential that we keep on pushing this industry forward, learning more about dementia and all kinds of care in order to provide the best possible life for our ageing population.

It’s also vital for the sustainability of the sector that care providers embrace change, keep on progressing and consistently providing the highest level of care possible, all while remaining compliant. With the use of technology in care constantly evolving, it’s events like these that key members of the industry look to in order to stay at the forefront of innovation – and with all that this expo has to offer, it’s the ideal place for care providers to find the resources to do exactly that, showcasing the latest products and trends that are reinventing the care sector in 2019 and beyond.

Run by the award-winning PRYSM Group, the 2019 Dementia, Care and Nursing Home Expo is sure to be a great event, and if you’re interested in exhibiting or attending, there’s still time to get in on the action: visit carehomeexpo.co.uk to find out more. With many of our clients in the care industry, we hope to make it to the NEC later this month – maybe we’ll see you there!

If you can’t make it to the expo, you can always get in touch with us at Marketing for Care Homes to find out all about care home marketing. Working with all types of care home clients all over the country, we have a wealth of experience to offer and would be more than happy to help you devise a marketing plan for the coming financial year. Drop us a line today to find out more.