The Design and Marketing Agency for Care Homes

If you’re looking to market a care home, you’ve just arrived in the best possible place to find the answers you need. As experts in making our clients stand out from their competitors, our skilled team has specialist knowledge of the care industry, making us the ideal agency to give you that shiny new brand you’ve been thinking about, to kick-start that campaign that never took off or to inject some life into your social media platforms.

Operating across the UK, we offer a wide variety of services and products to give your care home a new lease of life, or to give your brand-new home or care group the image you’ve formed in your mind, creating your brand from scratch then developing and managing that with continuous analysis and implementation.

Since day one in 2012, we have got to know the care industry incredibly well and have worked with some of the country’s leading independents and large groups, across the whole spectrum of care.

If you’d like any advertising from a logo, a photo shoot, flyers and posters to a complete website or rebrand, get in touch to find out how we can help. There are a lot of great advertising agencies out there, but very few know the care sector and the challenges it faces in the UK like we do.

Shinfiled View Care Home Logo Shinfield View Care Homne Waitress

Our Services

Web Design

As leading specialists in care home website design, you won’t find an agency better suited to your needs – our care home websites are fully responsive, so will display exactly as designed no matter what device they’re being viewed on. With more and more people surfing the web on smartphones and tablets, it’s essential to make information easily accessible, clear and concise. From our extensive experience in the industry, we understand that each of our clients face different challenges, and we’re well-equipped to create different websites for different types of care – so, how can we help you?

Marketing Support

We understand the importance of marketing support in care homes, with advertising, analytics and ongoing marketing management all essential for your home to thrive – it’s vital that your message is clear and is communicated to the right people using language they understand. We work in two ways and you can choose which way works best for you: either on a long-term retainer basis as your external marketing department, or ad hoc, getting in touch when you need something creating, whether it’s an advertising campaign, direct mailing, posters and flyers or something else.


There was a time when the classic printed brochure was expected to disappear in favour of a more cost-effective digital version, but paper prevailed, and care home brochure design is incredibly important to our clients. With more and more care homes opening and competition fiercer than ever, the design and production of care brochures is now more valuable than it has been for some time. Our expert team is here to help you create a bespoke brochure with original imagery that reflects your home’s values and appeals to your ideal target audience.

Photography & Video

Real photographs offer valuable insight into your care home and are the most important aspect of any advertising we create. We can’t stress enough the importance of collating material of your home to convey its personality and quality of care to potential residents and their families. Whether you would prefer to sort this yourself or you would like our professional photographers to take high-quality images and video for you, we will help you to select the best images of your home’s goings-on, so you won’t have to rely on cliched and dated stock photography.

Branding & Rebranding

Whether you’re opening a brand-new home or want to give your care home a new lease of life, we’re here to help. We take great care to interpret each home’s personality, finding the right colours, shapes and typefaces, which are all hugely important in conveying your services to potential residents. We also consider your location and the type of care your home offers, calculating what will be most effective for you. Whether you’re a care group with a parent brand or you have a portfolio of individually-branded homes, we’ll create a look to get you noticed.

Signage – Internal & External

As the first thing seen outside your care home, it’s essential that your signage is properly designed so it’s legible, attractive and appropriate for its surroundings. First impressions are so important, and signage has the power to influence a potential resident’s decision and make existing residents feel positive – but it can also go unnoticed. We’ll help you choose signage that’s right for your home, whether you need a refresh or you’re starting from scratch. We can take care of items inside the home too, such as goody bags, staff badges and even the welcome doormat.

Digital Marketing

As the saying goes, "When you’re happy, I’m happy", and that’s completely true when it comes to our clients. Our digital marketing results speak for themselves, so if you would like similar results for your home, we’d be more than happy to help. One of our clients, St. Michaels Care, saw website enquiries increase by 105% in just one year. For another client, Leycester House, we’ve seen a 79% increase in conversion rate. Social media statistics are similar, with a 114% increase in Facebook likes since the start of 2017 for Shinfield View. For you, we’ll start with an initial consultation and give you real results. As a Certified Google Partner, you can trust us with your digital marketing.

Insights & Analytics

Often overlooked but vital to any business, we offer advanced analytics to provide essential insights for your care home. By measuring multiple relevant metrics, we’re able to report on all your current website and social media activity, which then allows us to effectively develop your future marketing strategies. Without analytics, you could be wasting time and money, with no measurable results or calculated improvements. That’s why we impliment advanced digital analytics, custom in house tools and demographic statistics to ensure that this isn’t the case. This, along with our expertise and ability to target specific audiences, means we can solve your problems, whether you’re concerned about enquiries, conversions or bounce rates.

We have worked with Shuttlefish for many years and have seen unprecedented growth in our business since then, in no small part to the creative service these guys have given us.

Seamus Halton, CEO, Berkley Care Group Ltd.

Blenheim House Nursing Home Promotional Material Cumnor Hill House Care Home Advertising Campaign Leycester House Nuring Home Resteraunt Menu Parris Lawn Dementia Care Website

About us

The clue is in the name really – we specialise in all the marketing and creative advertising you could possibly need to make your care home stand out. If you want to effectively communicate with your audience, build a lasting relationship with your care home’s local community and identify your place within the market then you have come to the right place.

It all started back in 2012 with our Midlands-based advertising agency, Shuttlefish Creative – a series of successful creative campaigns for care homes led to more and more work, with satisfied clients recommending us left, right and centre. Before we knew it, we had amassed a significant amount of experience visiting care homes, understanding the pressures of the industry and the marketing hurdles, so we decided to create a specialist company that deals directly with and wholly for the care industry.

Why don’t you pop in and meet the team?

Our studio’s in a converted barn on the beautiful Alscot Estate in rural Warwickshire, just outside Stratford-upon-Avon. In addition to our hub of care home advertising activity, the Estate is home to farms, businesses, an entire village, a post office and a wonderful pub. And best of all, our central location means we can reach all our clients across the UK within a few hours.

Inside the Marketing for Care Homes Office

Shuttlefish created a new brand for us and we absolutely love it. More importantly, the creative output they’ve produced since has had a positive influence on our business results!

Sophie Payne, Owner of Jackman’s Lodge

Our Directors

Tom Threadgill, Creative Director

Tom Threadgill

Creative Director

"The best sales force a care home can have is a group of satisfied individuals – residents and staff. Consolidating your brand and what it means is a crucial part of this. A care home must target the right part of the market and making sure the relevant people hear the message in a way that is relevant to them. We work with care home operators to build a strong brand and to generate a dialogue between the home and its local market from day one."

John Roberts, Technical Director

John Roberts

Technical Director

"We decided in 2012 to specialise in the care industry after several very successful projects throughout South East England and soon discovered that the knowledge of the industry we had accumulated was in great demand. We are delighted with the results and look forward to our continued greater involvement in such a rapidly changing and dynamic sector over the coming years."

We're incredibly pleased with our new brand that’s united our two homes. It’s forward-thinking, fresh, modern and unlike anything else in the care industry - exactly what we wanted.

Charlie Hoare, Managing Director of the Huntington & Langham Estate

Contact us

01789 330 545 |

The Studio | 7 Whitehill Buildings | Alderminster

Stratford-upon-Avon | Warwickshire | CV37 8BW

Get in touch

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The video you created for us is perfect and made me feel quite emotional. I love it!

Sharon Parker, Office Manager, St. Michael's Care